消費者我族主義、消費者仇視與產品購買關係之研究－以台灣、中國大陸與日本產品為例

This article examines the effects of consumer ethnocentrism and consumer animosity on purchase intentions toward domestic versus imported goods in Taiwan. Data collected from 414 subjects and applied regressions to test the hypotheses. It was found that consumer ethnocentrism has a significantly pos... View More