體驗行銷、知覺價值對女性消費者購買化妝品意願之研究－以產品涉入觀點探討中介、干擾效果

Cosmetics products had became from the luxury to the ordinary products. The most reasons were the increase of national income and the reduction of import tariffs. Besides, Taiwanese women’s social status and self-consciousness was changed due to the development of social patterns, women began to pay... View More