The Effect of Customer‐Centric Green Supply Chain Management on Operational Performance and Customer Satisfaction

Chávez, Roberto; Yu, Wantao; Feng, Mengying; Wiengarten, Frank

doi:10.1002/bse.1868

Public

The Effect of Customer‐Centric Green Supply Chain Management on Operational Performance and Customer Satisfaction

Shared by NobleBlocks on Oct 31, 2014 • 12:00 AM UTC

Authors:

Roberto Chávez

Wantao Yu

Mengying Feng

Abstract

Abstract This study explores the links of implementing customer‐centric green supply chain management (GSCM) with its antecedent factors (i.e. customer pressure) and performance outcomes (i.e. operational performance and customer satisfaction). Data for this study were obtained through a survey of 1...

Subject

Customer satisfaction

Business

Customer retention

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