銀髪族保健食品品牌形象、涉入程度與再購意願之關係研究－以南投地區爲例

This study was aimed to investigate the relations among the elderly people's cognition in brand image of health food, product involving degree, and repurchasing inclination at Nantou area. The convenience sampling was made to the elderly population at Nantou district. The effective questionnaires we... View More