ИНСТРУМЕНТЫ ИНТЕРНЕТ-МАРКЕТИНГА В ОТРАСЛИ МУЗЫКАЛЬНОЙ ИНДУСТРИИ: ПРОБЛЕМЫ И ПЕРСПЕКТИВЫ ПРИМЕНЕНИЯ

The article is devoted to the under-researched area of the art marketing - theoretical and methodological aspects of the use of the Internet marketing tools in the music industry. The author analyzes the most used tools of Internet marketing: websites, search engine marketing, Internet advertising, ... View More