服務品質、關係品質與顧客價值對顧客滿意度之關聯性研究-以大學推廣教育機構為例
Published in 品質學報 • Aug 1, 2012
NobleIDNI0P81W56R31S06
Authors:,,
湯玲郎
邱文瑛
邱嘉萍
Abstract
The main purpose of this research is investigating the relationship among customer satisfaction, customer value, and relationship quality and behavior intension from the service quality point of view by using quantitative analysis approach. We also discuss which factors recognized by students are cr...
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