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服務品質、知覺價值、顧客滿足感與品牌忠誠度之關係研究 - 以王品集團餐廳為例

Published in 成功大學企業管理學系學位論文 • Jan 1, 2011
NobleIDNI2P23W52R13S43
Authors:
陳治宇

Abstract

“Service Industry” has played an important role in the developed countries, and it concludes widely, for example: transportation, medical, academic, food and beverage, finance, entertainment and mass media industry…etc. When making a comprehensive view of foreign and domestic researches, we can only...

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