交易成本、制度環境以及對廠商進入模式之選擇對經營績效之影響:以台商投資大陸市場為例

In this study, we are going to explore Taiwanese firms’s entry mode choice and performance in Mainland China by using Transaction cost theory and Instituinoal theory. According to Investment Commission, MOEA, we select 1000 Taiwanese firms which have invested in China, and send the questionnaires to... View More