The media equation: how people treat computers, television, and new media like real people and places

Part I. Introduction: 1. The media equation Part II. Media and Manners: 2. Politeness 3. Interpersonal distance 4. Flattery 5. Judging others and ourselves Part III. Media and Personality: 6. Personality of characters 7. Personality of interfaces 8. Imitating a personality Part IV. Media and emotion... View More