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КОНЦЕПЦіЯ СТВОРЕННЯ ТА РОЗВИТКУ СУЧАСНИХ іНФОРМАЦіЙНИХ СИСТЕМ МАРКЕТИНГУ ПіДПРИєМСТВ

Published in CyberLeninK (CyberLeninka) • Jun 20, 2009
NobleIDNI2P01W49R05S90
Authors:
К І Київська
,
В. Б. Задоров

Abstract

Some conception of systems approach to creation of the modern informative systems of marketing (ISM) of enterprises is considered, which takes into account the mnogotselevoe direction ISM and their kommunikativnoe setting. The ground of principles of construction of facilities of the conceptual comp...

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