The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior

Li, Hairong; Kuo, Cheng; G. Rusell, Maratha

doi:10.1111/j.1083-6101.1999.tb00336.x

Public

The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior

Shared by NobleBlocks on Jun 23, 2006 • 12:00 AM UTC

Authors:

Hairong Li

Cheng Kuo

Maratha G. Rusell

Abstract

This study proposed and tested a model of consumer online buying behavior. The model posits that consumer online buying behavior is affected by demographics, channel knowledge, perceived channel utilities, and shopping orientations. Data were collected by a research company using an online survey of...

Subject

Demographics

Channel (broadcasting)

The Internet

Finding related papers...

Discussions

(0)

No comments yet

Be the first to share your thoughts!