Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Moorman, Christine; Zaltman, Gerald; Deshpandé, Rohit

doi:10.2307/3172742

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Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

Shared by NobleBlocks on Aug 1, 1992 • 12:00 AM UTC

Authors:

Christine Moorman

Gerald Zaltman

Rohit Deshpandé

Abstract

Christine Moorman, Gerald Zaltman, Rohit Deshpande, Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations, Journal of Marketing Research, Vol. 29, No. 3 (Aug., 1992), pp. 314-328

Subject

Business

Dynamics (music)

Marketing

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