Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products

Ottman, Jacquelyn; R. Stafford, Edwin; L. Hartman, Cathy

doi:10.3200/envt.48.5.22-36

Public

Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products

Published in Environment Science and Policy for Sustainable Development • Jun 1, 2006

Authors:

Jacquelyn Ottman

Edwin R. Stafford

Cathy L. Hartman

Abstract

(2006). Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products. Environment: Science and Policy for Sustainable Development: Vol. 48, No. 5, pp. 22-36.

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Appeal

Green marketing

Marketing

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