Co‐creating unique value with customers

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Co‐creating unique value with customers

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Shared by NobleBlocks on Jun 1, 2004 • 12:00 AM UTC

Authors:

C.K. Prahalad

,

Venkat Ramaswamy

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Publication Date: Jun 1, 2004 • 12:00 AM UTC

NobleID:w1/20260526/51B820F4

DOI:10.1108/10878570410699249

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