Avoiding the boomerang: testing the relative effectiveness of antidrug public service announcements before a national campaign.

M, Fishbein; K, Hall-Jamieson; E, Zimmer; Haeften I, von; R, Nabi

doi:10.2105/ajph.92.2.238

Public

Avoiding the boomerang: testing the relative effectiveness of antidrug public service announcements before a national campaign.

Shared by NobleBlocks on Feb 1, 2002 • 12:00 AM UTC

Authors:

Fishbein M

Hall-Jamieson K

Zimmer E

Abstract

<h4>Objectives</h4>This study examined the relative perceived effectiveness of 30 antidrug public service announcements (PSAs) and assessed the extent to which judgments of effectiveness are related to judgments of realism, amount learned, and positive and negative emotional responses.<h4>Methods</h...

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