Applying a mixed method of quantitative and qualitative design in explaining the travel motivation of film tourists in visiting a film-shooting destination

Rittichainuwat, Bongkosh; Rattanaphinanchai, Suphaporn

doi:10.1016/j.tourman.2014.06.005

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Applying a mixed method of quantitative and qualitative design in explaining the travel motivation of film tourists in visiting a film-shooting destination

Shared by NobleBlocks on Jul 15, 2014 • 12:00 AM UTC

Authors:

Bongkosh Rittichainuwat

Suphaporn Rattanaphinanchai

Abstract

This study aims to: 1) describe the travel motivations of the types of film tourists proposed by Macionis (2004), specifically, serendipitous tourists, specific film tourists, and general film tourists, in visiting a film-induced tourist destination; and 2) empirically test the assumption that film ...

Subject

Tourism

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Qualitative research

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