The Influence of Customer Satisfaction, Switching Cost and Trusts in a Brand on Customer Loyalty – The Survey on Student as im3 Users in Depok, Indonesia

Ningsih Minarti, Sri; Segoro, Waseso

doi:10.1016/j.sbspro.2014.07.546

Public

The Influence of Customer Satisfaction, Switching Cost and Trusts in a Brand on Customer Loyalty – The Survey on Student as im3 Users in Depok, Indonesia

Shared by NobleBlocks on Aug 1, 2014 • 12:00 AM UTC

Authors:

Sri Ningsih Minarti

Waseso Segoro

Abstract

In order to survive in the tight competiton, many cellular providers have a big effort to maintain the customer loyalty. This research attemted to analyze the influence of customer satisfaction, switching cost, and trust in a brand towards customer loyalty partially and simultaneously. The research ...

Subject

Customer satisfaction

Business

Loyalty business model

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