A Review of Impulse Buying Behavior

Researchers and Practitioners have been interested in the field of impulse buying for the past sixty years (Clover,1950; Stern, 1962; Rook, 1987; Peck and Childers, 2006; Chang et.al, 2011). The purpose of this paper is toprovide a detailed account of the impulse buying behavior by compiling the var... View More