Consumer Ethnocentrism: Construction and Validation of the CETSCALE

A. Shimp, Terence; Sharma, Subhash

doi:10.2307/3151638

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Consumer Ethnocentrism: Construction and Validation of the CETSCALE

Shared by NobleBlocks on Aug 1, 1987 • 12:00 AM UTC

Authors:

Terence A. Shimp

Subhash Sharma

Abstract

The concept of consumer ethnocentrism is introduced and a corresponding measure, the CETSCALE, is formulated and validated. Four separate studies provide support for the CETSCALE's reliability and ...

Subject

Consumer ethnocentrism

Ethnocentrism

Measure (data warehouse)

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