The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry

Han, Heesup; Ryu, Kisang

doi:10.1177/1096348009344212

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The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry

Shared by NobleBlocks on Oct 12, 2009 • 12:00 AM UTC

Authors:

Heesup Han

Kisang Ryu

Abstract

This research aims to examine the relationships among three components of the physical environment (i.e., décor and artifacts, spatial layout, and ambient conditions), price perception, customer satisfaction, and customer loyalty in the restaurant industry. A total of 279 cases from a survey were us...

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