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Developing and validating a multidimensional consumer-based brand equity scale
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Developing and validating a multidimensional consumer-based brand equity scale
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Shared by
NobleBlocks
on Apr 1, 2001 • 12:00 AM UTC
Authors:
Boonghee Yoo
,
Naveen Donthu
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Brand equity
Advertising
Scale (ratio)
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Developing and validating a multidimensional consumer-based brand equity scale | NobleBlocks
