廠商參與國際旅展之目標、功能與績效滿意度之相關研究：以航空公司及旅行社觀點為例

Trade fairs are one of the most important components in firm marketing mix; however, little analysis has been done via a comparison research on trade fairs across industry sectors. This paper develops a multidimensional analysis model to measure objectives, functions, and satisfaction of performance... View More