專業影評之發行商偏誤及影評方向對消費者影評接受度之影響：以消費者－發行商認同為干擾因素

Based on the attribution theory, this study explores the impact of distributor bias given different critic valence on consumers' acceptance of critics' reviews. The authors also incorporate ”consumer-distributor identification” as an important moderator since consumers' reaction toward a critic's di... View More