餐飲節慶活動參與態度、參與動機與效益評估之研究－以參與臺北牛肉麵節店家爲例

The subjects of the present study were participators of Taipei Newrow Festival. The researcher studied the subjects' participation attitude and benefits estimation of the festival from 2005 to 2008, and through interviews and questionnaires. The findings of the study are summarized as follows: First... View More