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動態能力、服務創新與市場績效之研究-以合作金庫銀行爲例

Published • Sep 1, 2011
Authors:
蔡翠旭
,
林育安

Abstract

This study focused on the relationship between Dynamic Capability and Service Innovation and Marketing Performance. In this study, primary data were collected through a survey in the form of questionnaire distributed in Taichung, Changhua, Yunlin, and Chiayi areas. There were 452 valid questionnaire...

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