動態能力、服務創新與市場績效之研究-以合作金庫銀行爲例
Published • Sep 1, 2011
Authors:,
蔡翠旭
林育安
Abstract
This study focused on the relationship between Dynamic Capability and Service Innovation and Marketing Performance. In this study, primary data were collected through a survey in the form of questionnaire distributed in Taichung, Changhua, Yunlin, and Chiayi areas. There were 452 valid questionnaire...
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