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СИСТЕМНЫМ ПОДХОД К ОРГАНИЗАЦИИ МАРКЕТИНГОВЫХ ИССЛЕДОВАНИЙ

Published in Нефтегазовое дело • Sep 1, 2013
NobleIDNI8P33W20R38S97
Authors:
В. М. Рассолов

Abstract

As part of subject areas of marketing market research traditionally play a leading role, as the completeness, validity and objectivity of the results of the research are predetermining the requirements of the development of strategic marketing development prospects. The article substantiates the nee...

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