網站服務品質、商店形象、信任、知覺風險對顧客忠誠影響之研究－以電子商店為例

In this study, we use the structural equation modeling (SEM) to analyze the relationship among the inter-relationships among service quality, store images, trust and customer loyalty in the Electronic Stores. The result of this study showed that: (1) There is a positive relationship between service ... View More