員工品牌承諾及其影響：檢視公司品牌形象、個人品牌偏好與人力資源管理實務的交互作用

The brand commitment of employees is the foundation of brand marketing to the companies. We applied the theory of service triangle to discuss whether employees’ perceived brand image to companies and employees’ individual brand preference will influence the brand commitment and further to make the c... View More