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بررسی الگویی کمی از اثر ابعاد بازاریابی کارآفرینانه بر چابکی سازمانی (مورد مطالعه: مراکز آموزشی خصوصی)

Published in SHILAP Revista de lepidopterología • Sep 23, 2015
NobleIDNI8P03W00R33S07
Authors:
Mohammad Reza Hamidizadeh
,
Mikael Pashaabadi
,
Mahdi Ataei

Abstract

In the current era, there is a strong need for marketing thought to move toward new marketing perspective. Abundant evidence shows that marketing should be interdisciplinary and cross– functional, hence we have to focus more on human resources, agile and empowered structures, networks and strategic ...

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