關係行銷、服務品質、關係品質及顧客滿意度之關連性研究—以會計師及記帳士事務所為例

The lack of resources caused many Taiwanese small and medium enterprises (SMEs) not to employ full-time professional accountants. This research is customer-oriented, focusing on the relationship between quality service, strategic marketing, relationship quality and customer satisfaction, and their i... View More