تبیین نقش میانجی عملکرد محصول در تأثیر چشمانداز و موضعیابی برند بر ارزش ویژۀ برند

This research aimed to investigate the effect of brand vision and positioning on brand equity with regard to moderating role of product performance and using descriptive survey research. The population of research was marketing experts of superior brands in Iran’s food industry, which chosen 148 sam... View More