知覺品質、知覺價值與行為意圖關係之研究－交易成本觀點

Scholars have long used the perceived quality-perceived value-behavior intention (Q-V-B) model to examine consumers' purchasing behavior. Determining the factors that affect the Q-V-B model is a critical task for consumer research. Most previous studies primarily assess positive antecedents (e.g., p... View More