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نقش کارکردهای بلاغی و زبانی در تبلیغات بازرگانی

Published in SHILAP Revista de lepidopterología • Feb 20, 2018
NobleIDNI1P83W30R62S03
Authors:
محمد رضا صالحی مازندرانی
,
سید محسن زکی نژادیان

Abstract

Using rhetoric and lingual tools within the domain of commercials has positive and undeniable effects on audience. In their main essence, commercials have four essential and important purposes: inducing thought and message, attaining audience’s trust, encouraging and persuading, and preserving the s...

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