شناسایی مکانیزم های توسعه فرهنگ مشتری مداری در سازمان (مورد مطالعه: سه شرکت از گروه مپنا)

Abstract Nowadays, most of the organizations have realized the importance of a customer-oriented approach for maintaining their position on the market; therefore, one of the main concerns of managers is the development of customer-oriented behaviors. On the other hand, the main factor in shaping beh... View More