ОСОБЛИВОСТІ РОЗВИТКУ МІЖНАРОДНОГО МАРКЕТИНГУ ВИСОКИХ ТЕХНОЛОГІЙ В УМОВАХ ГЛОБАЛІЗАЦІЇ
Published in Bulletin of the Kyiv National University of Technologies and Design Series Economic sciences • Aug 1, 2018
NobleIDNI5P35W97R30S62
Authors:
Olеna Ptashchеnko
Abstract
The article explores the key development trends for international marketing in the area of high-tech entrepreneurship. Specific features of international marketing are determined by the particular characteristics of external environment in which it is implemented. In the first place, an emphasis is ...
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