تاثیر پیشبرد قیمتی بر ارزش ویژه برند( مطالعه موردی: آژانسهای مسافرتی شهر تهران)

In tourism marketing, pricing and advancement tools are very important and have a direct impact on customer satisfaction, customer loyalty, and brand equity of travel agencies. Each marketing activity affects brand equity, and knowing how marketing activities contribute to or hurt brand equity, allo... View More