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绿色消费的困境:身份建构抑或环境关心?

Published in Advances in Psychological Science • Jul 1, 2019
NobleIDNI1P49W19R25S59
Authors:
Caiyu Wang
,
Xiaoxu Zheng
,
Qiuting YU

Abstract

Green consumption is an ethical issue, including two types of motivation: Identity construction and environmental concern. Green consumption based on identity construction would lead to the instability of green consumption, even lies and theft, and its psychological mechanism was moral self-regulati...

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