تأثیر ویژگیهای جامعه برند برخط بر وفاداری با میانجیگری دلبستگی مشتری و تعدیلگری جنسیت

In this study, considering the moderating role of gender, we have investigated the influence of online brand community (OBC) characteristics on customer’s engagement and brand loyalty. In this way, the mediating effect of engagement and the subsequent effect of customer’s engagement on brand loyalty... View More