КОРПОРАТИВНА СОЦІАЛЬНА ВІДПОВІДАЛЬНІСТЬ ЯК СТРАТЕГІЧНИЙ ПОКАЗНИК ЛОЯЛЬНОСТІ СПОЖИВАЧІВ У НАЦІОНАЛЬНІЙ ЕКОНОМІЦІ
Published in Bulletin of the Kyiv National University of Technologies and Design Series Economic sciences • Dec 5, 2019
NobleIDNI4P89W69R37S63
Authors:
Зоя Иванова
Abstract
The article provides insights into the concept of corporate social responsibility. The key factors and incentives that encourage entrepreneurs to undertake activities to enhance the level of corporate social responsibility have been identified. The study discusses the key advantages of corporate soc...
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