Green supply management and green marketing strategy on green purchase intention: SMEs cases

Sugandini, Dyah; Muafi, Muafi; Susilowati, Christin; Siswanti, Yuni; Syafri, Wirman

doi:10.3926/jiem.2795

Public

Green supply management and green marketing strategy on green purchase intention: SMEs cases

Shared by NobleBlocks on Feb 17, 2020 • 12:00 AM UTC

Authors:

Dyah Sugandini

Muafi Muafi

Christin Susilowati

Abstract

Purpose: This study aims to analyze green supply chain management (GSCM) and green marketing strategies (GMS) to green purchasing intentions (GPI). This study conducts on craft SMEs in the Special Region of Yogyakarta, Indonesia. Design/methodology/approach: This study uses primary data which is obt...

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