Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity

Yue, Beibei; Sheng, Guanghua; She, Shengxiang; Xu, Jiaqi

doi:10.3390/su12052074

Public

Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity

Shared by NobleBlocks on Mar 8, 2020 • 12:00 AM UTC

Authors:

Beibei Yue

Guanghua Sheng

Shengxiang She

Abstract

Research on influence factors for green consumption has greatly advanced in recent years. However, little research has explored the effect of consumers’ environmental responsibility on green consumption and how this effect was mediated by environmental concern and moderated by price sensitivity, esp...

Subject

Moderation

Consumption (sociology)

Mediation

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