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رابطه ی میان شخصیت مقصد و تمایلات رفتاری گردشگران بین المللی

Published in SHILAP Revista de lepidopterología • Mar 20, 2020
Authors:
مهرناز علیزاده
,
روزبه میرزائی
,
فیلیپ پیرس

Abstract

lthough much research has been done on destination branding, the study of destination personality remains limited. The purpose of this study is to investigate the destination personality of Iran and to examine the relationship between destination personality and behavioral intentions of internationa...

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