Формування маркетингової стратегії в антикризовому управлінні будівельним підприємством
Published in WAYS TO IMPROVE CONSTRUCTION EFFICIENCY • Jan 1, 2013
NobleIDNI0P16W25R31S36
Authors:
В. А. Андрущенко
Abstract
The article focuses on the role of marketing in the life support of the company and consider s modern marketing strategies as important forms of organization activity that sets the behavior of firms in the market, can withstand a lot of negative environmental factors, help organization take most pro...