The effect of digital marketing and e-commerce on financial performance and business sustaina-bility of MSMEs during COVID-19 pandemic in Indonesia

Intan Purba, Mas; Claudia Yosephine Simanjutak, Demak; Nelsari Malau, Yois; Sholihat, Walmi; Anas Ahmadi, Edy

doi:10.5267/j.ijdns.2021.6.006

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The effect of digital marketing and e-commerce on financial performance and business sustaina-bility of MSMEs during COVID-19 pandemic in Indonesia

Shared by NobleBlocks on Jan 1, 2021 • 12:00 AM UTC

Authors:

Mas Intan Purba

Demak Claudia Yosephine Simanjutak

Yois Nelsari Malau

Abstract

The purpose of this study is to analyze the effects of digital marketing (DM), e-commerce (EC), business sustainability (BS) and financial performance (FP) of Micro, Small and Medium Enterprises (MSMEs) during Pandemic Covid19 in Indonesia. The relationships between digital marketing and business su...

Subject

Management. Industrial management

Social Sciences

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