한국 금융회사 마케팅 현황에 대한 탐색 연구
Published in ASIA MARKETING JOURNAL • Jul 30, 2010
Authors:
Sung Yong Chun
Abstract
Marketing financial services used to be easier. Today, the competition in financial services is fierce. Not only has the competition become more intense, financial services have also changed structurally. In an environment with various customer needs and severe competitions, the marketing in financi...
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