واکاوی عوامل موثر در برندسازی داخلی هتل های منتخب شهر یزد با رویکرد کیفی

Because human resources have a great impact on forming a positive image of the organization in the minds of customers, so today in the internal branding process, personnel have an important role in conveying brand promises to customers. Therefore, the purpose of this study is to analyze and identify... View More