دور التسویق الابتکاری فی تعزیز المیزة التنافسیة للسلع التذکاریة فی المقصد السیاحی المصری
Published in International Journal of Tourism and Hospitality Studies /International Journal of Tourism and Hospitality Studies • Jun 1, 2021
NobleIDNI9P06W30R02S97
Authors:,,
Ghada A. Abdallah
Heba Atef
Nour Elhoda Ali
Abstract
Tourism provides tourists with two types of experiences: The intangible experience is represented in the level of the tourist's satisfaction with traveling to the tourist destination, and the tangible experience is represented in the souvenirs that the tourist buys for himself or as gifts for relati...
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