The effect of social media marketing on brand trust, brand equity and brand loyalty

Haudi, Haudi; Handayani, Wiwik; Yohanes Totok Suyoto, Musnaini,; Praseti, Teguh; Pitaloka, Endang; Wijoyo, Hadion; Yonata, Hendrian; Rachmina Koho, Intan; Cahyono, Yoyok

doi:10.5267/j.ijdns.2022.1.015

Public

The effect of social media marketing on brand trust, brand equity and brand loyalty

Shared by NobleBlocks on Jan 1, 2022 • 12:00 AM UTC

Authors:

Haudi Haudi

Wiwik Handayani

Musnaini, Yohanes Totok Suyoto

Abstract

This study aims to determine the effect of social media marketing activities on brand trust, brand equity and brand loyalty in social media. The study uses the Structural Equation Modeling (SEM) method with SPSS 3.3.3 software with a sample of 450 respondents determined by the simple random sampling...

Discussions