Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction mediation

Mayasari Ginting, Yanti; Chandra, Teddy; Miran, Ikas; Yusriadi, Yusriadi

doi:10.5267/j.ijdns.2022.10.001

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Repurchase intention of e-commerce customers in Indonesia: An overview of the effect of e-service quality, e-word of mouth, customer trust, and customer satisfaction mediation

Shared by NobleBlocks on Jan 1, 2023 • 12:00 AM UTC

Authors:

Yanti Mayasari Ginting

Teddy Chandra

Ikas Miran

Abstract

The rapid development of e-commerce in Indonesia makes the competition in this business increasingly fierce. This study aims to determine and analyze the effect of e-service quality, e-word of mouth (e-WOM), customer trust on customer satisfaction on e-commerce customers in Indonesia, then the study...

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