Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls

Al Kurdi, Barween; Khalaf Nawaiseh, Aram; Turki Alshurideh, Muhammad; Al-Ahmed, Hind; Al-Sulaiti, Khalid; Allozi, Yaser; M. Alzoubi, Haitham; Ahmed, Gouher; Alshaketheep, Khaled

doi:10.32479/irmm.17539

Public

Investigating the Main Factors Affecting Doing More Business with Existing Customers in Light of Customer Experience: An Empirical Study in the Malls

Shared by NobleBlocks on Oct 31, 2024 • 12:00 AM UTC

Authors:

Barween Al Kurdi

Aram Khalaf Nawaiseh

Muhammad Turki Alshurideh

Abstract

The study analyzed the relationship between four independent latent factors (emotion, communication, attitude and satisfaction) in the dependent factor (rebuying) in the presence of a moderating variable (consumers’ experience) by using a structural equation model based on the partial least squares ...

Subject

Business

Empirical research

Marketing

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